Sales EQ Mastery

Elevate Your Emotional Intelligence for Success

Training Overview

In sales, understanding and managing emotions can greatly impact a deal. Emotional intelligence (EQ) is essential for building connections with customers and establishing trust. This skill is more than just knowing the product—it’s about connecting emotionally. With EQ, sales teams can handle objections, deal with rejection, build relationships, and stay professional.

This training is designed to help sales professionals enhance their emotional intelligence (EQ) to build stronger relationships, understand client needs, and close deals more effectively. The day will be divided into interactive sessions combining theory, practice, and real-world application.

Learning Objectives:

  • Understand the core components of emotional intelligence and their relevance in sales.
  • Learn techniques to manage emotions and stress in high-pressure situations.
  • Develop skills to recognize and respond to the emotions of clients.
  • Enhance communication and relationship-building abilities.
  • Practice applying EQ skills to real-world sales scenarios.

Training Outline

Session 1

9:00 AM – 9:30 AM: Registration & Welcome

  • Registration & Coffee
  • Welcome Address: Overview of the day’s objectives, importance of Emotional Intelligence in sales, and what participants can expect.

9:30 AM – 11:00 AM: Introduction to Emotional Intelligence in Sales

Session Goals:

    • Mood Meter to identify emotions.
    • Define emotional intelligence and its components (Self-awareness, Self-regulation, Motivation, Empathy, Social Skills).
    • Discuss the impact of EQ on sales performance.

Activities:

    • Group Discussion: How participants currently use EQ in their sales roles.
    • Interactive Lecture: The science behind EQ and sales success.

Session 2

11:00 AM - 11:30 AM: Break

Session 3

11:30 AM – 1:00 PM: Assess your Emotional Intelligence

Session Goals:

    • Understand self-awareness and its role in recognizing one’s emotions.
    • Learn techniques for self-regulation to maintain composure and professionalism.
    • Identification of your emotional blind spot to reduce conflict and stress
    • Self-Motivation: Be the best version of yourself
    • Learning Empathy: Harnessing the Power of Connection at Workplace

Activities:

  • Self-Assessment: Participants complete an emotional intelligence self-assessment.
  • Interactive Exercise: Identify personal triggers and develop strategies for managing them.

1:00 PM - 2:00 PM: Lunch Break

2:00 PM – 03:00 PM: Empathy in Sales, Enhancing Social Skills & Relationship Building

Session Goals:

    • Explore the concept of empathy and its importance in understanding client needs and concerns.
    • Develop skills to actively listen and respond to client emotions.
    • Improve interpersonal communication skills.

Activities:

    • Role-Playing: Practice empathetic listening in sales scenarios.
    • Case Study: Analyze a sales interaction where empathy made a difference.
    • Group Activity: Networking simulation to practice rapport-building techniques.
    • Interactive Discussion: The role of trust in sales relationships.

Session 4

Session 5

3:00 PM – 4:00 PM: Managing Client Emotions, Motivation & Resilience in Sales

Session Goals:

    • Learn techniques to build and maintain strong client relationships.
    • Develop strategies for handling objections and difficult conversations with emotional intelligence.
    • Understand the role of motivation in sustaining sales performance.
    • Develop resilience strategies to overcome challenges and rejection.

Activities:

    • Role-Playing: Handling objections with EQ techniques.
    • Discussion: Best practices for managing client emotions during negotiations.
    • Personal Reflection: Identifying sources of motivation and methods to maintain it.
    • Group Exercise: Developing a personal resilience plan.

4:00 PM - 4:15 PM: Break

4:15 PM – 5:30 PM: Real-World Application, Action Planning & Developing Emotional Intelligence

Session Goals:

    • Apply EQ concepts to real-world sales situations.
    • Create an action plan to integrate EQ skills into daily sales activities.
    • Regulate Emotions and Gaining Control
    • Be empathetic: See other perspectives and develop objectivity
    • Develop skills essential for successful interpersonal and professional relationships

Activities:

    • Team Exercise: Solve a complex sales scenario using EQ skills.
    • Action Planning: Participants develop a personal plan to enhance their EQ in their sales roles.

Session 6

Session 7

5:30 PM – 6:00 PM: Wrap-Up & Closing Remarks

  • Summary of Key Learnings
  • Q&A Session
  • Closing Remarks and Next Steps

This full day training offers a balance of theory, practice, and reflection, allowing participants to actively engage with the material and apply what they learn to their sales roles.

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